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المرصد الرياضية
ناشر: تصميم وبرمجة الصحف الإلكترونية
ناشر: تصميم وبرمجة الصحف الإلكترونية
عاجل:

    خسرت 100 مليون إسترليني بسبب إعلان.. بالفيديو.. قصة شركة بريطانية لجأت إلى أسوأ دعاية لجذب الزبائن بسبب ركود مبيعاتها

    خسرت 100 مليون إسترليني بسبب إعلان.. بالفيديو.. قصة شركة بريطانية لجأت إلى أسوأ دعاية لجذب الزبائن بسبب ركود مبيعاتها
    5 شهر 0 1

    صحيفة المرصد: روى صانع محتوى، قصة شركة بريطانية لجأت إلى أسوأ إعلان بسبب ركود مبيعاتها.

    مشكلة مبيعات 

    وقال في مقطع فيديو عبر تطبيق "تيك توك"، إن شركة "هوفر" المتخصصة في المكنسة الكهربائية عندما واجهتها مشكلة في المبيعات اتجهت لعمل إعلانات ودعاية مع شركة طيران "جي إس آي" من خلال عرض مغري عبارة عن الزبون الذي يشتري مكانس بقيمة 100 جنيه إسترليني يحصل على تذكرتين سفر لأوروبا.

    خطوات صعبة

    وأشار: وضعت شركة الطيران خطوات صعبة كي لا يقدم الزبون على تذكرة السفر، وحققت الشركتان أرباح من تلك الخطوة.

    تذاكر سفر

    ولفت: فجأة قررت الشركتان أن تعمل إعلان آخر للزبائن وهو أن يحصل الزبون على تذكرتين سفر لأمريكا بخطوات صعبة.

    عرض مغري

    وأكمل: وصل عدد الزبائن إلى 300 ألف وجميعهم يريدون الحصول على التذاكر وعندما ماطلت الشركة في العرض المغري بالسفر لأمريكا قاموا بمقاضاتها.

    خسائر وقضايا

    وتابع، قائلاً:" أصبح على الشركة قضايا بقيمة 100 مليون إسترليني وزادت خسائرها، وفي الأخير انتقلت الشركة لملكية أشخاص آخرين".




    شركة بريطانية، إعلان، ركود مبيعات، مكنسة كهربائية
    التعليقات (0)

    التعليقات مغلقة

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            ClearShow all
            Date ↕MethodURLData
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